Was it possible to enjoy Cheez-It and wine at the same time? Introducing the Limited-Edition Cheez-It Coupe: a glass-meets-snack bowl combo that holds both wine and Cheez-It crackers.
In partnership with Usual Wines, the Coupe easily lets you sip wine, make a toast, and crunch on your crackers all at once.
Result - Earned over 1 Billion Impressions.