Alex Manosalvas // CD // AD
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The First Edible Mascot

To celebrate the inaugural Pop-Tarts Bowl and break through a heavily-sponsored college football bowl season, we created the World’s First-Ever Edible Mascot and fed it to the winning team.

Recognition - 2024 Cannes Festival - Brand Experience & Activation - Grand Prix // 2024 Andy Award // 2024 Clio Award- Experience/Activation - Grand Clio // 2024 One Show - Experiential & Immersive: In-Person Events - Bronze // 2024 London International Awards - Non-Traditional & Branded Entertainment - Gold & Silver

The First Edible Mascot - Case Study

The Edible Mascot took on a life of its own with fan-inspired merch, action figures and a Spirit Halloween partnership.

The Edible Mascot took on a life of its own with fan-inspired merch, action figures and a Spirit Halloween partnership.