Alex Manosalvas // CD // AD
book7.png

The First Edible Mascot

To celebrate the inaugural Pop-Tarts Bowl and break through a heavily-sponsored college football bowl season, we created the World’s First-Ever Edible Mascot and fed it to the winning team.

Result - Earned over 4 Billion impressions and sold over 21 Million Pop-Tarts.

Recognition - 2024 Cannes Festival - Brand Experience & Activation - Grand Prix // 2024 Andy Award // 2024 Clio Award- Experience/Activation - Grand Clio // 2024 One Show - Experiential & Immersive: In-Person Events - Bronze // 2024 London International Awards - Non-Traditional & Branded Entertainment - Gold & Silver

The First Edible Mascot - Case Study

The Edible Mascot took on a life of its own: Fan-inspired merch, a Spirit Halloween partnership and even some action figures.

The Edible Mascot took on a life of its own: Fan-inspired merch, a Spirit Halloween partnership and even some action figures.