How do you connect with Gen-z and their love for nostalgic comfort? By bringing back a retro product, Banana Bread Pop-Tarts, and making it new again.
We created the Limited-Edition Pop-Tart-Themed Crochet Sweaters, inspired by the ‘grandma era’. With over 3.8M followers, partnering with the ‘on-trend’ grandma herself, Barbara Costello (@brunchwithbabs), was a huge earned win for this program.
Result - Earned over 350MM impressions. Crochet kits sold out in less than 90 seconds at launch. Sweaters re-sold on Ebay for $600.
Recognition - 2024 Effie Award- Influencer Marketing / Digital - Products - Gold